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July 27, 2011
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:iconsimanion:
Another work that was part of my Masters, this is an illustrative type identity I created for "The Sound Lab" - an awesome radio program on Triple J that plays the best new experimental music.

Hard to categorise the show further than that, but you get everything from post rock, ambient, noise, to minimal techno, house, chiptunes, twisted folk, electro-acoustica, remixes, dubstep and experimental hiphop. Great to sink into late on a Sunday night :lol:

As an identity, it fits as part of a "dynamic branding" approach, where there are many variations of the "logo" with different amounts of detail or formats, but where the essence of the identity is always maintained.

I've just copied and pasted this next bit from my thesis for anyone who cares about what certain things represent. Otherwise, hope you like it! I may upload other bits and pieces related to this project


Due to the highly experimental nature of musical content on the radio show, it was appropriate and indeed essential to reflect this in the identity. The approach of interpreting the scientific and experimental connotations of ‘lab’ was taken and visually infused into the type, which was made to look like a system of pipes, test tubes and other laboratory apparatus. Surrounding illustration referenced the predominately electronic nature of the music through circuits and motherboard-like imagery that in places fuses into musical notation or guitar necks. Idiosyncratic and more natural forms are shown emerging from areas of the design to represent the sometimes organic style of the sounds, despite their technical origin. Finally, the whole identity was inverted to white and placed over black, which captures the late night feel of the show (which airs from 11pm to 2am).

Follow me on Facebook for a more compelling and rich Simanion experience::iconfbplz: [link] :lol:

Share "The Sound Lab" on Facebook: [link]
Reblog "The Sound Lab" on Tumblr: [link]
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:iconyzo:
~YZO Dec 26, 2011   General Artist
this makes me want to reconsider what masters program i want to do. i wanna make stuff like this! melikes!
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:iconsimanion:
*Simanion Jan 3, 2012  Professional Traditional Artist
Thanks! What Masters program do you want to do?? Maybe you could work illustrative type in somehow :D

--
Me on Facebook - [link]

I once broke a fork on a salad.
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:iconyzo:
Mood: Joy ~YZO Jan 7, 2012   General Artist
Wow you actually reply to all your messages! That's pretty awesome. I'm trying to do a degree in architecture, since that was my undergrad. I feel that I want to do all kinds of design though, if that's possible, haha, even as a hobby. They're probably all related. So thanks for your suggestion!
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:iconbeatific-design:
*Beatific-Design Nov 14, 2011
Love this, interesting to read your notes too. Triple J? Happy memories of listening to that station whilst travelling around Oz.

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Beatific Gallery: [link]
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:iconsimanion:
*Simanion Jan 3, 2012  Professional Traditional Artist
Thanks! Oh cool, when were you here? Your work is fantastic by the way :+devwatch:

--
Me on Facebook - [link]

I once broke a fork on a salad.
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:iconbeatific-design:
*Beatific-Design Jan 3, 2012
Thanks. A while back - 2002, loved listening to Triple J, played great music.

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Beatific Gallery: [link]
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:iconbrianhollingsworth:
~brianhollingsworth Oct 26, 2011  Professional Digital Artist
Really love the piece all the way down to the composition do we get to see a colour version any time soon.

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Brian Kofi Hollingsworth

Facebook Page [link]
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:iconsimanion:
*Simanion Nov 10, 2011  Professional Traditional Artist
Thanks Brian :aww: I just changed the format, I didn't realise how cramped it was before.. But yes, I'd totally forgotten about the colour version - did I mention somewhere there was one or did you just somehow know? Haha. Well there is, it's quite different (The type is all black, the colour elements form the background). I may post it some day soon now you've reminded me!

--
Me on Facebook - [link]

I once broke a fork on a salad.
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:iconbrianhollingsworth:
~brianhollingsworth Nov 10, 2011  Professional Digital Artist
Can't wait to see that..No i just thought it would be great. Now that you say it was cramped I can see what you mean. Love the energy

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Brian Kofi Hollingsworth

Facebook Page [link]
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:iconexistence-is-futile:
*Existence-is-Futile Aug 24, 2011
I I I I love your woooork so much. -cough- Yeah, I think it's great how it always represents the subject so cleverly and openly, and yet there's always little items to find and new ways of looking at the pieces. Sounds like a pretty wicked program, anyway! :D *googles* xD

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O_O//O_< *twitch*
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