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July 27, 2011
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The Sound Lab by Simanion The Sound Lab by Simanion
Another work that was part of my Masters, this is an illustrative type identity I created for "The Sound Lab" - an awesome radio program on Triple J that plays the best new experimental music.

Hard to categorise the show further than that, but you get everything from post rock, ambient, noise, to minimal techno, house, chiptunes, twisted folk, electro-acoustica, remixes, dubstep and experimental hiphop. Great to sink into late on a Sunday night :lol:

As an identity, it fits as part of a "dynamic branding" approach, where there are many variations of the "logo" with different amounts of detail or formats, but where the essence of the identity is always maintained.

I've just copied and pasted this next bit from my thesis for anyone who cares about what certain things represent. Otherwise, hope you like it! I may upload other bits and pieces related to this project


Due to the highly experimental nature of musical content on the radio show, it was appropriate and indeed essential to reflect this in the identity. The approach of interpreting the scientific and experimental connotations of ‘lab’ was taken and visually infused into the type, which was made to look like a system of pipes, test tubes and other laboratory apparatus. Surrounding illustration referenced the predominately electronic nature of the music through circuits and motherboard-like imagery that in places fuses into musical notation or guitar necks. Idiosyncratic and more natural forms are shown emerging from areas of the design to represent the sometimes organic style of the sounds, despite their technical origin. Finally, the whole identity was inverted to white and placed over black, which captures the late night feel of the show (which airs from 11pm to 2am).

Follow me on Facebook for a more compelling and rich Simanion experience::iconfbplz: www.facebook.com/simanion :lol:

Share "The Sound Lab" on Facebook: www.facebook.com/photo.php?fbi…
Reblog "The Sound Lab" on Tumblr: simanion.tumblr.com/post/81312…
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:iconcarlitadiecarlavanes:
Wow cool
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2014  Professional Traditional Artist
Thank you :aww:
Reply
:iconvanganen:
Vanganen Featured By Owner Dec 6, 2012
Your typography works are brilliant!
Reply
:iconsimanion:
Simanion Featured By Owner Dec 7, 2012  Professional Traditional Artist
Thanks! Glad you think so :D I really need to do more. I see so much of it though, there are so many cliches in typographic artwork.
Reply
:iconvanganen:
Vanganen Featured By Owner Dec 7, 2012
Typography is not my particular interest, so you know better. ;) But i just really like yours! The good thing apart from the shapes themselves is that the designs really suit the concepts very well. So yeah, great job here, in my opinion. ^^
Reply
:iconpassion-aesthete:
passion-aesthete Featured By Owner Oct 7, 2012  Hobbyist General Artist
so cool :clap:
Reply
:iconsimanion:
Simanion Featured By Owner Oct 18, 2012  Professional Traditional Artist
Thanks very much! :hug:
Reply
:iconyzo:
YZO Featured By Owner Dec 26, 2011   General Artist
this makes me want to reconsider what masters program i want to do. i wanna make stuff like this! melikes!
Reply
:iconsimanion:
Simanion Featured By Owner Jan 3, 2012  Professional Traditional Artist
Thanks! What Masters program do you want to do?? Maybe you could work illustrative type in somehow :D
Reply
:iconyzo:
YZO Featured By Owner Jan 7, 2012   General Artist
Wow you actually reply to all your messages! That's pretty awesome. I'm trying to do a degree in architecture, since that was my undergrad. I feel that I want to do all kinds of design though, if that's possible, haha, even as a hobby. They're probably all related. So thanks for your suggestion!
Reply
:iconbeatific-design:
Beatific-Design Featured By Owner Nov 14, 2011
Love this, interesting to read your notes too. Triple J? Happy memories of listening to that station whilst travelling around Oz.
Reply
:iconsimanion:
Simanion Featured By Owner Jan 3, 2012  Professional Traditional Artist
Thanks! Oh cool, when were you here? Your work is fantastic by the way :+devwatch:
Reply
:iconbeatific-design:
Beatific-Design Featured By Owner Jan 3, 2012
Thanks. A while back - 2002, loved listening to Triple J, played great music.
Reply
:iconbrianhollingsworth:
brianhollingsworth Featured By Owner Oct 26, 2011  Professional Digital Artist
Really love the piece all the way down to the composition do we get to see a colour version any time soon.
Reply
:iconsimanion:
Simanion Featured By Owner Nov 10, 2011  Professional Traditional Artist
Thanks Brian :aww: I just changed the format, I didn't realise how cramped it was before.. But yes, I'd totally forgotten about the colour version - did I mention somewhere there was one or did you just somehow know? Haha. Well there is, it's quite different (The type is all black, the colour elements form the background). I may post it some day soon now you've reminded me!
Reply
:iconbrianhollingsworth:
brianhollingsworth Featured By Owner Nov 10, 2011  Professional Digital Artist
Can't wait to see that..No i just thought it would be great. Now that you say it was cramped I can see what you mean. Love the energy
Reply
:iconexistence-is-futile:
Existence-is-Futile Featured By Owner Aug 24, 2011
I I I I love your woooork so much. -cough- Yeah, I think it's great how it always represents the subject so cleverly and openly, and yet there's always little items to find and new ways of looking at the pieces. Sounds like a pretty wicked program, anyway! :D *googles* xD
Reply
:iconsimanion:
Simanion Featured By Owner Sep 23, 2011  Professional Traditional Artist
Ah, I missed this! Thankyoouu :dance: The little items to find are what make looking at pictures so fun :D For me anyway.
Reply
:iconmpakc:
MpakC Featured By Owner Aug 18, 2011  Hobbyist Digital Artist
Tats awesome!
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Cheers big ears :D
Reply
:iconsophieshimazu:
SophieShimazu Featured By Owner Aug 14, 2011
Sweet type :)
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Glad you like :D
Reply
:iconnankotsufangirl:
nankotsufangirl Featured By Owner Aug 14, 2011  Hobbyist Digital Artist
awesome work xD
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Thankyou :aww:
Reply
:iconnankotsufangirl:
nankotsufangirl Featured By Owner Aug 22, 2011  Hobbyist Digital Artist
no problem XD
Reply
:iconsharkaholic:
sharkaholic Featured By Owner Aug 14, 2011  Professional Interface Designer
oh and as far as showing them the work. print it out and pail it to fenella, you can get the details on their site.
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Yes I considered this too, it might be the way to go..
Reply
:iconsharkaholic:
sharkaholic Featured By Owner Oct 1, 2011  Professional Interface Designer
pail... hahah i meant mail, which i think you figured out.
Reply
:iconsharkaholic:
sharkaholic Featured By Owner Aug 14, 2011  Professional Interface Designer
the sound lab is the only show on radio brave enough to play my partners music. it is absolutely awesome. Hopefully we can get anothe ron air interview when we finally release the 2nd album...

now to the art.... THIS IS FRICKEN AWESOME!
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Thanks Riannon :D Definitely. Let me know if you do, I'll be listening anyway!
Reply
:iconerikakochanski:
erikakochanski Featured By Owner Aug 12, 2011  Professional Writer
:heart: Your amazing deviation has been featured in this week's Featured Works at :iconaus-art:.
Reply
:iconsimanion:
Simanion Featured By Owner Aug 14, 2011  Professional Traditional Artist
Thankyooou :heart:
Reply
:iconrichard-matchett:
richard-matchett Featured By Owner Jul 30, 2011  Hobbyist Photographer
So awesome! :D
Reply
:iconsimanion:
Simanion Featured By Owner Jul 31, 2011  Professional Traditional Artist
Thanks man! :bounce:
Reply
:iconrichard-matchett:
richard-matchett Featured By Owner Aug 1, 2011  Hobbyist Photographer
You're always welcome! :)
Reply
:iconsans-sommeil:
Sans-sommeil Featured By Owner Jul 29, 2011   Traditional Artist
Yay!
I like how some letters look like meat-choppers (:
Very unique again, very outstanding ^^
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
Haha I hadn't thought of the meat choppers thing but I suppose that's one interpretation! They certainly make a sound. Glad you like it, thankyou :aww:
Reply
:iconsilenspatronus:
SilensPatronus Featured By Owner Jul 29, 2011  Hobbyist Traditional Artist
great work. i love the lines and use of empty space.

from the music you mentioned, i would recommend looking up 'beardyman' on youtube, it's pretty amazing stuff ( [link] )
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
Thanks :D Cool - I remember Beardyman briefly from a spot on some comedy festival, it was awesome. Reminds me of another great beatboxer, Schlomo [link]
Reply
:iconrajasegar:
rajasegar Featured By Owner Jul 28, 2011  Hobbyist Digital Artist
Astounding piece of work. Thanks for sharing...
Featured in Amour de Typographie at www.hangaroundtheweb.com
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
Awesome! Thanks very much :aww:
Reply
:iconrajasegar:
rajasegar Featured By Owner Jul 30, 2011  Hobbyist Digital Artist
no problem :D
Reply
:iconthais7:
thais7 Featured By Owner Jul 28, 2011
Great
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
Thanks :aww:
Reply
:iconhoom:
hoom Featured By Owner Jul 28, 2011  Professional Interface Designer
wonderful
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
Thankyou :thumbsup:
Reply
:iconhoom:
hoom Featured By Owner Aug 19, 2011  Professional Interface Designer
:hug:
Reply
:iconpostaldude66:
postaldude66 Featured By Owner Jul 28, 2011
Love it. you should show it to them i'm sure they would love it
Reply
:iconsimanion:
Simanion Featured By Owner Jul 30, 2011  Professional Traditional Artist
I think I plan to...but it seems there's no private way to do so, ie. I'll have to post it on their facebook wall and just be all like "hey, so I did this.." haha.
Reply
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