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July 27, 2011
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The Sound Lab by Simanion The Sound Lab by Simanion
Another work that was part of my Masters, this is an illustrative type identity I created for "The Sound Lab" - an awesome radio program on Triple J that plays the best new experimental music.

Hard to categorise the show further than that, but you get everything from post rock, ambient, noise, to minimal techno, house, chiptunes, twisted folk, electro-acoustica, remixes, dubstep and experimental hiphop. Great to sink into late on a Sunday night :lol:

As an identity, it fits as part of a "dynamic branding" approach, where there are many variations of the "logo" with different amounts of detail or formats, but where the essence of the identity is always maintained.

I've just copied and pasted this next bit from my thesis for anyone who cares about what certain things represent. Otherwise, hope you like it! I may upload other bits and pieces related to this project


Due to the highly experimental nature of musical content on the radio show, it was appropriate and indeed essential to reflect this in the identity. The approach of interpreting the scientific and experimental connotations of ‘lab’ was taken and visually infused into the type, which was made to look like a system of pipes, test tubes and other laboratory apparatus. Surrounding illustration referenced the predominately electronic nature of the music through circuits and motherboard-like imagery that in places fuses into musical notation or guitar necks. Idiosyncratic and more natural forms are shown emerging from areas of the design to represent the sometimes organic style of the sounds, despite their technical origin. Finally, the whole identity was inverted to white and placed over black, which captures the late night feel of the show (which airs from 11pm to 2am).

Follow me on Facebook for a more compelling and rich Simanion experience::iconfbplz: www.facebook.com/simanion :lol:

Share "The Sound Lab" on Facebook: www.facebook.com/photo.php?fbi…
Reblog "The Sound Lab" on Tumblr: simanion.tumblr.com/post/81312…
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:iconcarlitadiecarlavanes:
Wow cool
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:iconsimanion:
Simanion Featured By Owner Aug 22, 2014  Professional Traditional Artist
Thank you :aww:
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:iconvanganen:
Vanganen Featured By Owner Dec 6, 2012
Your typography works are brilliant!
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:iconsimanion:
Simanion Featured By Owner Dec 7, 2012  Professional Traditional Artist
Thanks! Glad you think so :D I really need to do more. I see so much of it though, there are so many cliches in typographic artwork.
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:iconvanganen:
Vanganen Featured By Owner Dec 7, 2012
Typography is not my particular interest, so you know better. ;) But i just really like yours! The good thing apart from the shapes themselves is that the designs really suit the concepts very well. So yeah, great job here, in my opinion. ^^
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:iconpassion-aesthete:
passion-aesthete Featured By Owner Oct 7, 2012  Hobbyist General Artist
so cool :clap:
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:iconsimanion:
Simanion Featured By Owner Oct 18, 2012  Professional Traditional Artist
Thanks very much! :hug:
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:iconyzo:
YZO Featured By Owner Dec 26, 2011   General Artist
this makes me want to reconsider what masters program i want to do. i wanna make stuff like this! melikes!
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:iconsimanion:
Simanion Featured By Owner Jan 3, 2012  Professional Traditional Artist
Thanks! What Masters program do you want to do?? Maybe you could work illustrative type in somehow :D
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