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Drop The Shadow by Simanion Drop The Shadow by Simanion
This was #3 of three posters I produced for a recent exhibition I was involved in called "DROPSHADOW: An Exploration of Design Taboo"

Here be the tumblr: dropshadow2011.tumblr.com/


Dropshadow refers specifically to the somewhat automated digital tool/effect, which has a traditionally bad reputation amongst the design community. Works featuring the effect often overuse it, or rely entirely upon it to create depth, and it more often than not comes off looking really tacky and fake. We were taught to pretty much never use it.

With this show, we wanted to showcase the potential positives of the Dropshadow effect, the argument being that when used creatively, or in the right context, it can be an effective aesthetic element.


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Illustrative type - my other lover. So this was an experiment and a half, haha. Somewhere along the line I went from being really legible to....not, lol. Pushing the letters into increasingly abstract territory, which is always fun. It became more of a unified composition, but I still put little hints in that it was type - including the obvious 'S', and the white lines that highlighted the letterforms.

More cryptically, I joined all the letters of each word so that you could follow them in sequence.

It's still pretty hard to read (easy for some I found, but they're used to seeing this kind of stuff), and I think it involves the viewer staying with the work for a while to work it out. If they want to. But otherwise, it just functions as an illustration, that still works conceptually. I noticed some of the shapes resembled monocles, and so threw a couple of top hats in for good measure haha. I wanted this one to be playful, and have some personality, after the other two posters which were pretty straightforward.

"Drop the shadow" is a play on words; a reference to the two opposing reactions that the dropshadow effect can elicit. As students we were encouraged to indiscriminately "drop" any use of dropshadow from our designs if we'd applied it, and it is still a cringe-worthy effect at times. On the other hand, this poster encourages you to just go ahead and drop the shadow anyway, lol. If you know what you're doing.

Anyway that's more than enough talking! Hope you enjoy :D

Follow me on Facebook for a more compelling and rich Simanion experience: www.facebook.com/simanion :lol:
Add a Comment:
 
:icontarynnefdt:
TarynNefdt Featured By Owner Feb 27, 2014   Digital Artist
I love drop shadow - I use GIMP though so I suppose I look at it from a different angle. I like experimenting with drop shadow colours and angles.
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:iconwhiterodent:
whiterodent Featured By Owner Aug 8, 2011  Hobbyist Traditional Artist
I was looking at it, then the words appeared then i was "OMG WHAT IS THIS WITCHCRAFT?!?"
Then I read the description and was "oh, ok. thats understandable"
Reply
:iconsimanion:
Simanion Featured By Owner Aug 22, 2011  Professional Traditional Artist
Hahaha, what a journey. I'm glad to have provided you with it :aww:
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:iconmiyazu:
Miyazu Featured By Owner Jul 15, 2011  Professional Digital Artist
pretty
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:iconsimanion:
Simanion Featured By Owner Jul 27, 2011  Professional Traditional Artist
Thanks :aww:
Reply
:iconmiyazu:
Miyazu Featured By Owner Jul 27, 2011  Professional Digital Artist
youre welcomed :D
Reply
:iconlilyas:
Lilyas Featured By Owner May 29, 2011  Professional General Artist
Reply
:iconkfames:
Kfames Featured By Owner May 16, 2011   Traditional Artist
sweet.
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:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
Thanks :dance:
Reply
:iconthandav:
thandav Featured By Owner May 15, 2011  Professional General Artist
cool :#1::eyepopping: job :heart::):kiss::party::blowkiss::love:

:eyepopping::):party::blowkiss::woohoo:=D
Reply
:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
Thankyou, and double thankyou for the wonderful array of emotes you've assembled here!
Reply
:iconthandav:
thandav Featured By Owner May 19, 2011  Professional General Artist
welcome
Reply
:icontoonicorn:
Toonicorn Featured By Owner May 15, 2011  Professional General Artist
Awesome! It has an Art Deco, Old-Hollywood vibe I love! Faved!
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:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
You're right! That's what kinda gave me the inspiration to pull the top hats out of nowhere. Even the composition looks like a 1920's-ish tower. Totally unintentional but there you go!
Reply
:iconstatique77:
Statique77 Featured By Owner May 15, 2011  Professional Digital Artist
I like it! ;)
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:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
Thanks!
Reply
:iconbonvallet:
Bonvallet Featured By Owner May 15, 2011  Professional Digital Artist
Well hello there beautiful.
This is a superb design piece; loving the composition and personality of the letters.
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:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
Thanks very much! Comments very much appreciated :D
Reply
:iconfoxtorch:
Foxtorch Featured By Owner May 15, 2011  Hobbyist Digital Artist
wow!
Reply
:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
:aww:
Reply
:iconerikakochanski:
erikakochanski Featured By Owner May 15, 2011  Professional Writer
:heart: Your amazing deviation has been chosen for feature here - [link] - this week in #Aus-Art's Weekly Featured Works. xoxo
Reply
:iconsimanion:
Simanion Featured By Owner May 19, 2011  Professional Traditional Artist
:aww:
Reply
:iconchibidachi:
Chibidachi Featured By Owner May 7, 2011
awesome work!!
Reply
:iconsimanion:
Simanion Featured By Owner May 9, 2011  Professional Traditional Artist
Thanks! :lol:
Reply
:iconchibidachi:
Chibidachi Featured By Owner May 10, 2011
you're welcome! :)
Reply
:iconuey-s:
UEY-S Featured By Owner May 3, 2011  Professional General Artist
great work, looks pleasing to the eye. Nice flow in this :)
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:iconsimanion:
Simanion Featured By Owner May 9, 2011  Professional Traditional Artist
Thanks! Yes, flow is a slight obsession of mine :D
Reply
:iconuey-s:
UEY-S Featured By Owner May 10, 2011  Professional General Artist
it's a good obsession, I think some of the best artwork are those that have flow for sure!
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:iconreseter12:
reseter12 Featured By Owner May 1, 2011
fantastic !
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:iconsimanion:
Simanion Featured By Owner May 9, 2011  Professional Traditional Artist
Thankyou! :peace:
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:iconthais7:
thais7 Featured By Owner Apr 25, 2011
funny
and cool
Reply
:iconsimanion:
Simanion Featured By Owner May 9, 2011  Professional Traditional Artist
Thanks! :boing:
Reply
:iconaertrockbernada:
aertrockbernada Featured By Owner Apr 23, 2011
woow...

i like your typography concept..
:worship:
Reply
:iconsimanion:
Simanion Featured By Owner May 9, 2011  Professional Traditional Artist
Thanks very much! I think this one..divides people. Lol. But i'm happy you like it :D
Reply
:iconaertrockbernada:
aertrockbernada Featured By Owner May 10, 2011
:D
Reply
:iconexistence-is-futile:
Existence-is-Futile Featured By Owner Apr 22, 2011
So what's it like up there in god-land? Must be pretty funky - you know - party all night with bacchus and all that jazz. :D
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:iconsimanion:
Simanion Featured By Owner Apr 22, 2011  Professional Traditional Artist
Haha, oh you. You should totally meet bacchus, he's one hell of a guy. Small doses though. And all the jazz! My god, the jazz... I ..um.. grant you god-like status! But only on weekends and wednesday from 2:30pm until you have dinner.
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:iconexistence-is-futile:
Existence-is-Futile Featured By Owner Apr 22, 2011
:music:

But what if I only have a late lunch at 2:00pm!? :ohnoes:

Is it like a lottery rollover where I just get to be uber god-like next time? *takes out diary* and would that be the coming weekend, or the following wednesday? :faint:
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:iconmelanie68:
melanie68 Featured By Owner Apr 21, 2011
Well done!!
Reply
:iconsimanion:
Simanion Featured By Owner Apr 22, 2011  Professional Traditional Artist
Thankyou Melanie!
Reply
:iconmelanie68:
melanie68 Featured By Owner Apr 22, 2011
You're welcome Simon!
Reply
:iconneon8988:
NEON8988 Featured By Owner Apr 21, 2011
Cryptic abstract,love the use of yin yang and the lines joining the letters make it easy to read.
Ironically though o from drop has compleatly eluded my eyes :?

Excellent abstract anyhow.:clap: :)
Reply
:iconsimanion:
Simanion Featured By Owner Apr 22, 2011  Professional Traditional Artist
You know I only just realised they were yin yangs...haha. I mean, that's exactly what they are - minus the dots - but I just saw them as....shapes. How odd :lol: Do you mean you can't locate the 'o' ? ..Have you found it yet?!
Reply
:iconneon8988:
NEON8988 Featured By Owner Apr 23, 2011
:wow: really odd even though I realized the yin and yangs but didnt realize that the dot were missing.
Still though I can make out the d,r & p of Drop but still cant figure out the o.
Reply
:iconsimanion:
Simanion Featured By Owner Apr 23, 2011  Professional Traditional Artist
Haha, that's really interesting actually! Well the o in drop is the yin yang-esque circle up there. So you go down for the r and then back up to the o and down again to the p in a zig-zag. The Os have a little lick on them, maybe that's what was confusing? Also the fact that it also was made to look like a little man with a hat standing up there might not have helped, lol.
Reply
:iconneon8988:
NEON8988 Featured By Owner Apr 25, 2011
Ya now its seems very clear and whats funny is that it was always in front of my eyes and i could'nt spot it,but thats the thrill and beauty of abstract art there is always something hidden from your eyes.:)
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:iconmackill:
mackill Featured By Owner Apr 20, 2011  Professional Digital Artist
wow. amazing
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:iconsimanion:
Simanion Featured By Owner Apr 22, 2011  Professional Traditional Artist
Glad you dig it :lol:
Reply
:iconsans-sommeil:
Sans-sommeil Featured By Owner Apr 20, 2011   Traditional Artist
Oh, man i was staring at this for half an hour or so..
But finally i've gotten an insight i guess ^^ I can read it now! ^^

That's really amazing! ♥
Reply
:iconsimanion:
Simanion Featured By Owner Apr 22, 2011  Professional Traditional Artist
Thankyou! :hug: Please don't waste your life like that.. I feel guilty lol.
Reply
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